A Hashtag store isn’t built around making things complicated. It’s built around food people want, a brand people remember and systems that help keep the chaos under control when the orders start coming in.

The menu does the loud bit. The systems do the heavy lifting behind the scenes. Franchise partners have support across the setup, training, launch and ongoing operation, so you’re not staring at an empty store wondering what happens next.

Good burgers out front. Good systems out back. Everyone wins.

Burgers, Chicken, Fries… You Get the Idea

A food franchise in Mermaid Waters needs to do more than serve one type of hungry. Some customers want a burger. Some want crispy chicken. Some are here for the loaded fries and absolutely nobody is going to judge them for it.

Then there are the waffle people.

Hashtag brings plenty of options to the table:

• Big burgers packed with bold flavour
• Crispy chicken with plenty of crunch
• Loaded fries that deserve more attention than a side normally gets
• Waffles for the sweet-tooth crew
• Thick shakes when only something seriously indulgent will do
• Combo meals for solo feeds, families and groups

Customers can keep it classic with a burger and fries, turn things up with loaded fries and a shake, or go straight for the sweet stuff.

Burger? Yes. Chicken? Also yes. Waffles? Obviously.

The menu gives customers plenty of ways to build their own kind of feed across dine-in, takeaway and delivery.

Getting the Store Ready Without Losing Your Mind

There’s more to opening a burger franchise than putting up a sign and waiting for the first order.

There’s a site to find, a store to fit out, people to recruit, a team to train, suppliers to organise and plenty of boxes to tick before opening day. Hashtag helps franchise partners work through those moving parts with support across the setup and beyond.

That includes:

• Site selection support around Mermaid Waters
• Fit-out guidance for the Hashtag store experience
• Recruitment and staff training support
• Supplier setup and stock systems
• Pre-opening and launch support
• Ongoing operational guidance

So while you get stuck into building the business, you don’t have to reinvent the burger franchise playbook along the way.

You bring the hustle. We’ll bring the framework.

Get Mermaid Waters Talking Burgers

A new store needs more than a grand opening and a few posts on Instagram. People need to know you’re there, remember the name and have a reason to come back.

Hashtag’s marketing support helps introduce the local store while keeping the bigger brand look and personality front and centre.

Support can include:

• Launch campaigns for your Mermaid Waters store
• Social content to keep the brand active
• Promotions to give customers another reason to order
• Local marketing across relevant nearby areas and delivery zones
• Brand assets that keep the Hashtag look consistent

The Hashtag personality brings the fun. Local marketing helps bring it to the people around your store.

More eyes on the burgers. More people asking, ‘Where’s that place?’