Purga is not built for endless choice. It is built for practicality. People want food that is easy to trust, quick to grab, and solid enough that they do not have to think twice.

Hashtag fits straight into that.

You are stepping into a burger franchise with a strong brand identity, a clear operational system, full and ongoing training, hands-on support, and a proven model designed to help franchisees get moving without unnecessary friction.

This is not about starting from scratch. It is about stepping into something already structured to run properly.

Food That Hits Different

People around Purga do not keep going back for average. They go back for food that actually feels like it was worth the stop.

Your store is built around a menu that does exactly that:

• Burgers stacked with bold, messy flavour
• Crispy chicken with proper crunch
• Loaded fries that do more than just fill the box
• Waffles that turn dessert into a reason to reorder
• Combos built for quick stops, easy dinners, and weekend feeds

It is a menu that works for locals, nearby residents, and anyone moving through the Ipswich region who wants something with more personality than standard takeaway.

This is flavour-led, not filler-led.

Support That Keeps It Simple

You do not need a long hospitality background to get started.

The system is built to keep things structured, practical, and supported from day one through to ongoing operations.

Support includes:

• Help choosing the right site and store setup
• Fit-out guidance aligned with the Hashtag brand
• Hiring and team training support
• Supplier and stock setup assistance
• Launch planning and ongoing operational structure

You focus on running the store. The framework handles the backbone so things do not spiral into guesswork.

Marketing That Gets People Talking

In Purga, a strong food spot does not stay quiet for long. When something is good, people notice. When it is consistent, they come back.

Hashtag helps you build that early momentum with:

• Opening campaigns that create real local attention
• Targeted marketing to build visibility fast
• Social content that keeps the brand in front of customers
• Local area activation that helps the store settle into the community

Being close to Ipswich also helps extend reach into nearby areas like Yamanto, Peak Crossing, Mutdapilly, Willowbank, and Amberley, giving your store more than one local lane to grow through.